Community, Industry and Media Engagement

A lack of community understanding about how to protect against child sexual abuse and exploitation and a lack of engagement from all levels of society, including private sector, place children at significant risk. 


Program ObjectiveS

The program aims to build the capacity and resilience of at risk communities to prevent child sexual abuse and exploitation, sustain their social protection mechanisms, and increase private sector regulations and engagements. The program objectives include: 

  • greater awareness and help-seeking skills around child sexual abuse and exploitation among children, young people, parents, caregivers and community members
  • enhanced dissemination of public information and promotion of evidence-based knowledge about risks for children to sexual abuse and exploitation, reporting mechanisms, and preventive measures
  • increased active engagement and action of the private sector for early prevention of child sexual abuse and exploitation


Working especially with the Ministry of Education, Youth and Sport, we design and implement education initiatives for children, young people, parents, caregivers, educators and other community members to increase the knowledge that enables keeping themselves and others protected.

APLE advocates for and supports the development of age-appropriate evidence-based preventative education programs in schools, including inclusion of online safety education in school’s curriculum.

We promote help-seeking among children and vulnerable communities about concerns, risks and vulnerabilities related to the sexual exploitation of children, and engage with survivors to understand how to improve preventative education. 

We also advocate for and support multi-sectoral national (and regional where possible) action plans to reduce the demand side of the sexual exploitation of children. 


APLE provides specially designed awareness raising and training to children, parents, caregivers, child protection practitioners, community leaders, local authorities and private businesses to address the lack of understanding on sexual abuse and exploitation of children. These education and training initiatives enable them to identify risk, report suspected cases, seek help, and take action to prevent harm.

We seek to engage with children to collect their voices and perspectives which are used to inform the prevention of risk and shape interventions.

As member of the Code, we continue to build the capacity of travel and tourism sector and support the implementation of the Code to advocate for comprehensive regulation for hotels, travel agencies and related businesses to better engage and take action to protect children. 

Building on our progress with technology and media industries, we ensure complementary policy and regulatory frameworks are established for greater prevention and capabilities of industry to prevent and respond to all instances of sexual exploitation of children.

Further, we continue to develop the knowledge and skills of industry staff to effectively utilize existing child protection measures  and support further legislative development. In addition, we will educate media professionals on the use of appropriate terminology related to child sexual abuse and exploitation.

We engage all levels of society, from communities, government, law enforcement, private companies to media, for the promotion of and prevention of risks and harms of child sexual abuse and exploitation. 

APLE works in close cooperation with the Ministry of Education, Youth and Sport, the Ministry of Social Affairs, Veterans and Youth Rehabilitation, the Ministry of Post and Telecommunications, the Cambodian Red Cross Phnom Penh branch, and other NGOs to develop a good understanding of child sexual abuse and exploitation and increase engagements among all actors in the chain of child protection systems. 

Measures of Success

  • Preventative education programs for children, parents, and at risk communities established and sustained
  • Public awareness and information on prevention of child sexual abuse and online safety developed and mainstreamed across the community, also targeting the elimination of shame, stigma and taboo
  • Public information campaigns on the scope of child sexual abuse and exploitation, prevention and recourse developed based on evidence
  • Private companies taking action as members of The Code and/or part of national codes of conduct for child protection
  • Policies, laws and regulations for private sector adopted by governments to address the protection of children against sexual abuse and exploitation
  • Engagement initiatives and prevention measures for child protection established, adopted or implemented by private industries
  • Action and commitment to eliminate the sexual exploitation of children in and through their institutions increased by private sector
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